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Using Scoop It To Curate Content and Build Your Brand

Get The Latest Scoop With Web Platform, Scoop.It!

Get the latest scoop with Scoop It, a site designed to  help you curate your favourite content online.
See all 2 photos
Get the latest scoop with Scoop It, a site designed to help you curate your favourite content online.
Source: Morgue File

What is Scoop It?

The website, Scoop.It is a site designed to help people curate and bookmark content that they find useful or interesting on the Internet. The program allows each user five free topics and then uses sophisticated search tools to literally help the curator seek out the content that will fit into that topic.

Content is saved with an image, usually taken from the content, a blurb from the content, and then with any accompanying commentary from the curator herself. All content on a particular topic is then saved on one document, called a magazine, in a very attractive format. Comments and likes, in Facebook style, are also allowed for each item that has been curated.

I discovered Scoop.It, myself, while looking at my Google Analytics data, and seeing that I was receiving traffic to my hubs from this source. I was impressed by what I found, and started to learn how it worked. I am still a newbie here, but am excited about sharing the site with other writers, learners and business people.

Currently, I curate topics that match websites that I own, as well as things that fit my general interests. For example, a topic on journaling matches the site I am currently developing called Journaling Helps.

Scoop It

Source: Scoop It

What is Content Curation?

Ever since we started cruising the Internet, we have been looking for ways to remember good sites that we see, and to share them with others. We have used bookmarking services such as Diigo, Google Bookmarks and Delicious.

We started with bookmarking, and that has slowly moved into curating, with certain sites containing elements of curation. Curation is the sorting, organizing and assessment of content, as opposed to the simple saving of content.

According to an article from Social Media Today, content curation is becoming more and more necessary as we become inundated with content from many sources, including YouTube, Facebook and Twitter. Sorting through the hubris, and making educated choices about what's good, and what's noteworthy is the function of the content curator.

What is Scoop It?

How Content Curation Helps Build Your Brand

The act of curating content goes beyond the mere act of bookmarking articles that you like, and has become a way of showing your own knowledge and good taste in a particular area, or topic. Whether you are an online writer wanting to prove your authority, a hobbyist wanting to showcase your impeccable taste, or a company seeking to gain authority in your niche, curating content is a way to show that you are an expert in your area of knowledge.

This works in a similar way that writing a weekly column in the newspaper has worked for small business owners for years. For example, a pet store owner might write about how to take care of fleas in a dog. She writes this content for free, thus showing her knowledge to the community, increasing her credibility, and hopefully, gaining the trust of the community, and hopefully, clients.

By curating content in a particular niche, you gain the credibility and the following to be able to present your own content, product or service to those who have come to trust what you have to say, and your knowledge of the subject area.

Scoop.It Has A Gorgeous Magazine Style Layout

The interface on Scoop.It is gorgeous, and can also be customized to show off your brand.
See all 2 photos
The interface on Scoop.It is gorgeous, and can also be customized to show off your brand.

Features of Scoop.It

Since being introduced to Hubpages two years ago, I have become more and more familiar with the online world of social media, and am active on a number of different sites, including Pinterest, Delicious, and Digg. Right now, one of my favourites is definitely Scoop It, because of a number of its appealing features. Here are some of my favourite features of this program:

  • Ability to search Google and other search engines using specific keywords
  • Ability to sort through a large amount of content within a short period of time
  • A gorgeous layout that literally looks like a professional magazine
  • Full editing ability to enable you to comment on the content in whatever way you like.
  • Ability to easily scoop up material while surfing the net, using a handy bookmarklet.
  • Capability of disseminating a topic using a beautiful widget that can then be placed on your own website or blog.
  • A limit on topics helps to cut down on spam, and encourage quality.

Another thing I really appreciate about Scoop.It is that I find that it comes up quite frequently when I do Internet searches, showing me that people will be seeing more and more of this content. In other words, Google seems to like them!

 Last updated on March 3, 2013

Useful {11}Funny Awesome {5}Beautiful {1}Interesting {11}

Comments 38 comments

sholland10 profile image

sholland10 18 months ago from Southwest Missouri Level 1 Commenter

This is a great tool! I have my students use it, especially during a research project. :-)

Great info! Votes and shares! :-)

billybuc profile image

billybuc 18 months ago from Olympia, WA Level 8 Commenter

Very cool, Sharilee! I've never heard of it but will check it out now. Thanks for the tip.

prairieprincess profile image

prairieprincess 18 months ago from Canada Hub Author

@Sholland, that's awesome that you are using this app in your classroom. This is an excellent way to store sources and information, and can be a real way to learn in and of itself. Thanks for the comment and have a wonderful day!

@Bill, so nice to see you, my friend! I am glad I could introduce you to something new. I do think it is a pretty application. Take care!

Faith Reaper profile image

Faith Reaper 18 months ago from southern USA Level 8 Commenter

Excellent and informative, as I, too, have never heard of it, so thank you very much. Will check into it too.

Voted up +++ and sharing

God bless. In His Love, Faith Reaper

Angela Blair profile image

Angela Blair 18 months ago from Central Texas

Well, this is a new one on me and I thank you sincerely for the head's up as it sounds tremendously interesting and useful. Best/Sis

prairieprincess profile image

prairieprincess 18 months ago from Canada Hub Author

@Faith, it is interesting and a new concept for me, too. Thanks so much for the votes and the shares. I appreciate it. It's so nice to see you! I haven't been around much, but it's great to touch base with old friends. Take care!

prairieprincess profile image

prairieprincess 18 months ago from Canada Hub Author

Angela, I am so glad I could introduce you to something. It is a pretty neat service. Have a wonderful day!

robie2 profile image

robie2 18 months ago from Central New Jersey Level 1 Commenter

I am going to check this out right away-- sounds like just what I need. Delicious and Google bookmarks just are not doing it for me anymore. Thanks for such an informative, well written and organized hub

rasta1 profile image

rasta1 18 months ago from Jamaica Level 3 Commenter

The way how you represent, I would have thought they paid you million bucks. I will definitely join. The features seem magnificent. I like it already. The video hits the nail on the head.

kashmir56 profile image

kashmir56 18 months ago from Massachusetts

Hi my friend thanks for this great information i will have to check this out !

Victoria Lynn profile image

Victoria Lynn 18 months ago from Arkansas, USA Level 6 Commenter

I noticed recently on FB that you had "scooped" an article. I was curious and am glad you explained how it works. I'll have to check them out. Thanks!

prasetio30 profile image

prasetio30 18 months ago from malang-indonesia Level 4 Commenter

Very informative hub.You teaching us something new and I learn much here. Thanks for writing and share with us. Voted up!


califonium profile image

califonium 18 months ago from NIGERIA

I'll check it out

merchantdoctor profile image

merchantdoctor 18 months ago from Reno

Thanks for the intro prairieprincess! Great article.

prairieprincess profile image

prairieprincess 18 months ago from Canada Hub Author

@Robie, I am glad I could introduce you to something new. I would love to see you over there. I am Sharilee Swaity over there, if you want to add me. Take care!

@Rasta, ha ha, thank you! I am not getting paid anything for it, but I did really want to share it. I would love to see you over there, too. Take care!

prairieprincess profile image

prairieprincess 18 months ago from Canada Hub Author

@Kashmir, thanks for the comment. It's nice to see you again. I am glad to introduce you to this new service. Have a wonderful night!

@Vicki, thanks for the comment! And it was great to see you over at Scoop It, too. I have been doing some scoops on Facebook, and trying out the sharing feature on there. Take care!

@Prase, I am glad I could let the community know about a new thing that is out there, available for us to use. Thanks for the great comment, and have a wonderful day!

prairieprincess profile image

prairieprincess 18 months ago from Canada Hub Author

@Califonium, I would be curious to hear what you think of it. It is an interesting program. Thank you so much for stopping by!

@Merchant, I am glad introduce you to something new! I would love to hear how what you think about it. Take care!

Cathy Fidelibus profile image

Cathy Fidelibus 18 months ago from NJ

Thanks so much, I am looking forward to checking this out.

califonium profile image

califonium 18 months ago from NIGERIA

i think is a great site, but again i am kind of new to the internet. i am just going to learn all i can. thanks prairieprincess for sharing!

prairieprincess profile image

prairieprincess 18 months ago from Canada Hub Author

@Cathy, I would love to hear what you think of it. Have a wonderful day!

@Califonium, I understand! It's better to concentrate on one or two things to start out, so that you can master them. Take care!

bridalletter profile image

bridalletter 18 months ago from Blue Springs, Missouri, USA

I am anxious to try it to get a better understanding of the site. Thank you for sharing a useful tool.

Cyndi10 profile image

Cyndi10 18 months ago from Georgia Level 4 Commenter

This looks like a site that is worth looking into. Thank you for alerting us to its existence and providing an analysis of the benefits. Sharing this.

moonlake profile image

moonlake 18 months ago from America Level 6 Commenter

I use Scoop-it. I really like the way it sets everything up and it is easy to use. Great article. Voted up and shared.

savingkathy profile image

savingkathy 18 months ago from Ontario, Canada

Thanks for the information on Scoop-it. This definitely sounds like something worth checking out!

prairieprincess profile image

prairieprincess 18 months ago from Canada Hub Author

@Bridalletter, it really works well for someone with a niche, I think, because the subjects are so targeted. I hope this helps, and you are able to try it out. Let me know if you join, and I will add you as a contact. Take care!

@Cyndi, thanks so much for the comment and the share. I wanted to let the community know about something quite new, that seems to the wave of the future. Take care!

KoffeeKlatch Gals profile image

KoffeeKlatch Gals 18 months ago from Sunny Florida Level 3 Commenter

Very interesting. I had never heard of Scoop before but it sounds like something I would definately be interested in. Up, interesting, and useful.

prairieprincess profile image

prairieprincess 17 months ago from Canada Hub Author

@Moonlake, nice to meet a fellow scoop-er! Yes, it it so easy to use, unlike some sites that seem more complicated. Thanks for the comment! Also, I am Sharilee Swaity on there, if you care to check out my topics.

@Savingkathy, I am glad to be able to introduce the site. It is becoming one of my favourites! Take care.

@KKGals, it's great when you have specific niches that you want to focus on. If you do join up, I am under the name, Sharilee Swaity. Take care and thanks for the comment!

DonnaCosmato profile image

DonnaCosmato 17 months ago from USA Level 1 Commenter

I just discovered recently myself and love it! I'm curating for a client but love the idea of doing my own content curation. This is a good explanation of how it works as I'm still trying to learn the ropes. Thanks!

prairieprincess profile image

prairieprincess 16 months ago from Canada Hub Author

Donna, I noticed you on there, too. Welcome! I am glad that you found this useful, and I wish you a wonderful day.

Seafarer Mama profile image

Seafarer Mama 15 months ago from New England Level 3 Commenter

Oooh...this sounds like a very intriguing option for me to use. I write a gardening blog, so doing a search on Scoop It on a specific subject that I have been asked about and then adding the widget to my blog is an awesome idea. Thanks so much for this hub!

CloudExplorer profile image

CloudExplorer 9 months ago from New York City Level 2 Commenter

I have the scoopit tools for curation, but never really got into using it because I've already been using many other content curation tools such as Pearltrees. I will most definitely give this one a try, great article but the way.

I found you hub here to be very user friendly in how welcoming you've managed to write it up, it reads so easily on the eye, and I like this smooth style of an introductory to online curation by you.

Awesome job Prairieprincess, nice hub!

Thumbs up high and sharing!!

NateB11 profile image

NateB11 8 months ago from California, United States of America Level 5 Commenter

I've only recently become aware of content curation and was looking into scoop it. You've enlightened me on the subject, I think I'll check out the site. thanks for sharing.

RonElFran profile image

RonElFran 7 months ago from Mechanicsburg, PA Level 5 Commenter

You've introduced me to a service I wasn't aware of, but that looks like it could be very useful. Thanks!

prairieprincess profile image

prairieprincess 2 months ago from Canada Hub Author

@Seafarer Mama, I thought I had responded to your comment long ago, but just noticed that I had not responded! I don't know if you ended up using Scoop for your blog, but it really is a neat idea for supplementing the content of your blog. Thanks for the comment, even if I am a year late getting back to you!

prairieprincess profile image

prairieprincess 4 weeks ago from Canada Hub Author

Hey Mike (@CloudExplorer) How have you been doing on there lately? I haven't been on there for a bit, but it is a really nice tool. Thank you so much for your kind comments, and I do apologize for the very long delay in responding. My writing has been on hold this year, with my teaching. Thanks again and take care!

prairieprincess profile image

prairieprincess 4 weeks ago from Canada Hub Author

@NateB11, I do apologize for not getting back to you sooner. I would love to hear if you ended up using Scoop It, and how it worked for you. Thanks for the comment!

@RonElFran, I am glad I let you know about something new. Thanks for the comment!

bravewarrior profile image

bravewarrior 4 weeks ago from Central Florida Level 7 Commenter

Sherilee, how does this work? Don't you have to get permission from the author to post their article on another site? Also, what about traffic? Traffic and comments flow to the 'scooper's' site rather than to the author's site. I don't think I like that at all. If someone likes something I wrote I'd rather they link to my piece than scoop it. Linking sends traffic my way, which is why I have a site in the first place - for traffic and ranking.

prairieprincess profile image

prairieprincess 4 weeks ago from Canada Hub Author

@bravewarrior, you ask very good questions. I had the same questions when I started curating, too. The idea is simply that you post a link, with a little summary of the link on your page, and then the reader goes to the different sites to see the actual story. I actually discovered Scoop It through seeing my own articles referenced on there, and it was bringing me a fair amount of traffic. From my experience, it brings more traffic than it diverts, because people who are interested in the link will click through.

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